The Journal

Personalised Books for Kids: Why a Football Story Makes the Best Gift

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In short

  • The best personalised books for kids put the child at the centre of a story about something they already love.
  • Look past the name on the cover: how far the character can be made to look like them matters more.
  • Research on shared reading found more smiles and laughs with personalised books than with ordinary ones.
  • For football-mad children, a story where they play for their own club is the version they’ll return to.
  • Order early for Christmas, as personalised books are made to order.

Personalised books for kids have been around for years, but the good ones still feel like magic. A child opens the cover, sees their own name, and realises the story is about them.

That moment is why so many families choose a personalised book for birthdays and Christmas. But “personalised” can mean anything from a name dropped into a generic story to a book built around your child’s look, their interests and a message from you. Here’s how to tell the difference, and why a football story is the one that works for football-mad kids.

Manchester City storybook

What makes personalised books for kids special?

Personalised books for kids work because the child isn’t just reading about a hero. They are the hero. Seeing their own name and face in the story turns reading into something personal, not a task.

There’s research behind the feeling, too. In a small study of parents reading with toddlers, Kucirkova and colleagues found children and parents smiled and laughed more with a personalised book than with a comparable ordinary one. The sample was small and the children very young, but it matches what most parents see at home.

For older children, the effect is more about ownership. A book with their name on the cover is their book. It gets taken to school, shown to grandparents and read again long after other presents are forgotten.

What should you look for in a personalised book?

The best personalised books change more than the name. Before you buy, check these five things:

  1. How much can you personalise? A name on page one is the minimum. Better books let you match the character’s hair colour, skin tone and eye colour to your child.
  2. Is the story any good? Personalisation can’t rescue a weak story. Look for a proper plot, not a list of pages with the name swapped in.
  3. Who made the illustrations? Plenty of personalised books online now use AI-generated artwork. Hand-drawn illustration gives a book warmth that parents notice, and children do too.
  4. Is it about something they love? A general adventure is fine. A story about their actual passion is far better.
  5. Can you add a message? A note printed inside the cover is what turns a nice book into a keepsake.

If a personalised book ticks all five, it’s likely to be read far more than once.

Are personalised books good for reluctant readers?

Personalised books can be a brilliant way in for reluctant readers, because they start from something the child already cares about: themselves.

It matters, because many children don’t read for fun. The National Literacy Trust’s 2026 reading survey found just over 1 in 3 children and young people (36.1%) enjoyed reading in their free time. Among 5 to 8 year olds, enjoyment dipped slightly from 62.6% to 61.6%, driven by a fall among boys.

BookTrust’s advice to parents is simple: follow their interests. Its reading tips say sports books, graphic novels and whatever else they want to read should be encouraged. A personalised story about the thing they love most combines both ideas.

Which age suits a personalised story book?

A personalised story book suits children from around 5 to 12, when they’re reading with you or starting to read alone. Younger children enjoy hearing their name read aloud, while older ones enjoy the story itself.

For a 5 year old, it’s often a book you read together at bedtime, with plenty of pointing at the pictures. By 7 or 8, many children read it on their own, and by 10 to 12 it becomes something they keep and show friends.

Our guide to football books by age has more on matching books to reading levels, whether personalised or not.

Personalised books for kids who love football

If your child lives for football, a general personalised adventure only gets you halfway. The best personalised books for kids are about the thing they already talk about all day.

That’s why we make personalised football books. They’re not reading about the star player. They are the star player, scoring for their own club. We cover every league, not just the big six: the Premiership, the Championship and League 1, plus a growing Ladies range.

Choose their name, their look, their club. We do the rest, down to their hair colour, skin tone and eye colour, with a personal message printed on the inside cover. Every illustration is hand-drawn by a real artist. No AI, ever.

If you’re new to the idea, our explainer on football story books walks through how it works.

Chelsea personalised storybook

Is a personalised book a good Christmas present?

A personalised book is one of the best Christmas presents for a child, because it’s the one that’s still on the shelf in March. Toys get broken and kits get outgrown, but a story with their name on the cover sticks around.

It also solves a problem most families know well: the child who already has everything. If they’ve got the shirt, the scarf and the ball, a book where they’re the star is something genuinely new. Nobody else at school will have the same one.

A few tips for Christmas:

  • Order early. Personalised books are made to order, so leave time for printing and delivery rather than cutting it fine.
  • Think about the message. A line about this year, a big match or a family joke makes it far more personal than “Happy Christmas”.
  • Make it the main event. Smaller football gifts work well in the stocking, with the book saved for last.

Our guide to Christmas football gifts has more ideas to go alongside it.

Personalised books from grandparents

Personalised books for grandchildren are one of the most popular reasons people buy them. Grandparents often want a present that feels personal, not another kit or a toy that’s broken by Boxing Day.

A book with a message from Nan and Grandad printed inside the cover does exactly that. It’s a gift the grandchild keeps, and the message is still there years later.

It’s also an easy present to get right from a distance. You don’t need to know their shoe size or which kit they already own. You just need their club, their name and a little about how they look, and the book does the rest. Our page on a gift from grandad has more ideas.

How do you order a personalised book for your child?

Ordering a personalised book usually takes a few minutes. You make each choice on the product page, and then the book is printed to order.

For one of our football books, you choose:

  • Their football club.
  • Their first name and surname.
  • Whether the star player is a boy or a girl.
  • Their hair colour, skin tone and eye colour.
  • A personal message for the inside cover.

Because every book is made to order, it’s worth ordering early for Christmas rather than leaving it until the last week. Personalised books for kids make a brilliant present at any time of year, but they’re at their best when they arrive in time to be wrapped.

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