In short
- A young Gunner usually owns the kit and more, so a personalised Arsenal gift should offer something the club shop cannot.
- Under £15 buys named extras; the book itself is £24.95.
- A storybook that makes the child a hero at the Emirates is the standout there.
- Arsenal’s Invincibles went a whole league season unbeaten in 2003-04.
A child who follows Arsenal has plenty to be proud of and, usually, plenty of red and white already. This guide is about the gifts that feel made for them.

The Invincibles and a record of cups
Arsenal, the Gunners of the Emirates, gave the game the Invincibles side that went unbeaten across the 2003-04 league season, and they have won more FA Cups than anyone. A young fan inherits all of that, along with a shelf already full of merchandise.
So the trick is a gift that feels personal rather than another version of the badge, which points straight at the child.
The Emirates, the cannon and Victoria Concordia Crescit
A young Gunner who has only ever been to the Emirates is part of a fairly recent story. Arsenal moved into the 60,704-seat Emirates Stadium in July 2006 after decades at Highbury, so a child of ten today has never known the old ground, though they have probably heard a grandparent talk about it.
The symbols are older. The cannon on the crest points back to the club’s roots among the munitions workers of Woolwich, and the Latin motto Victoria Concordia Crescit, victory grows through harmony, was adopted in 1949 and still appears in the club’s identity. Explaining those two things to a child turns a badge on a shirt into a story they can retell.
That is the thread a personalised book pulls on. Rather than another item with the cannon printed on it, it puts the child inside the ground, in the red and white, with the crowd behind them and the winner at their feet.
Is there anything worth buying under £15?
Under £15, small and named is the play: a bottle, a bag tag, or a club history book.
For someone who already has the shirt, these are supporting acts, not the main event.

What does the book itself cost?
£24.95 covers any club in the range, with no premium for the bigger names. Above that you are into prints and framed pieces: a print for the wall, or a storybook read again and again.
For roughly replica-shirt money it gets far more use across a year, which is why it is the band to aim at.
What makes a good personalised Arsenal gift?
A good personalised Arsenal gift is built around the child, not the crest. The best version is a story where they wear the red and white and win the day at the Emirates, rather than a name added to standard stock.
Their number, where they play and the winner they picture are what set it apart.
What is the best Arsenal gift by age?
Tailor the gift to the child’s stage as a supporter:
- 5 to 6: keep it visual and simple; the thrill is spotting themselves as the player, no reading required.
- 7 to 9: they can read along now, so being written into the team truly lands.
- 10 to 12: a passing novelty won’t cut it; they value a gift that respects how much they know.
What should a young Gunner unwrap this Christmas?
Ideally, the one thing the club shop cannot sell: themselves in the team. By Christmas most young Arsenal fans have been bought the current shirt at least once, so a second copy or a branded mug lands flat. A book where they score at the Emirates with their own name on the back is the present that gets opened first and read twice before lunch.
It suits grandparents in particular. They may not know the squad, but they know the child’s name, hair colour and eye colour, and the inside-cover message lets them write something that lasts longer than the wrapping paper. For a granddaughter, choose the girls’ edition and the same story is hers.
Timing is the only real constraint. The book is printed to order in the UK, so November is the comfortable month to order, and our separate Christmas guide covers stocking fillers if you want something small to go alongside it.
For a grandparent who remembers Highbury, the inside-cover message is the place to say so. A couple of lines about the old North Bank, or the first match they ever saw, sit inside a book where the grandchild scores at the Emirates, and the two grounds meet on the same page. That is the kind of note a child reads properly only when they are older, which is rather the point.
One more reason it works for Arsenal in particular: the club shop is enormous, which sounds like a help and is the opposite, because every relative has already been in it. A book with the child’s name on the red and white shirt is the one item in the house that did not come from there, and that is noticed.
What else can you buy a young Arsenal fan?
The shirt is covered, so the useful list is everything around it:
- A tour of the Emirates Stadium. Arsenal have played there since 2006, it seats 60,704, and the women’s team has been based there since 2024, so a tour covers both sides of the club.
- Tickets to a women’s fixture. Cheaper than the men’s equivalent and far easier to get.
- An old programme from one of the record 14 FA Cup wins.
- Junior membership, which usually brings a welcome pack and ticket priority.
- Something with their own name on it, which no other guest can duplicate.
Is a personalised Arsenal gift official?
No. Our storybook is not officially licensed by Arsenal FC. It is a personalised, football-themed story in the spirit of fan art, so check the product page if a licence matters to you.
Every illustration is hand-drawn by a real artist, never AI, and you set the child’s name, appearance and inside-cover message when you customise their storybook. For another club, the same idea covers our full range of illustrated football books. Shopping for December? See our Arsenal Christmas gifts guide.
Our gifts for girls guide goes beyond books if you want other options.
For more options in one club, our Arsenal gifts guide goes wider.
Frequently Asked Questions
Is it a good gift for a girl who supports Arsenal? Of course. You decide the character’s gender and appearance, so it fits a girl perfectly, and the Ladies Range keeps expanding.
What is inside the book? A full storybook, around 28 hand-drawn pages, your child leading the story, a personalised cover and your message within.
How far ahead should I order for Christmas? Do not leave it late. A made-to-order book, printed in the UK, needs more lead time than something in stock.
Create their book